Do you own a restaurant, diner or coffee shop? If you do, then you have no doubt had customers requesting espressos. If you have a lot of customers wanting the best espresso that money can buy, then you owe it to yourself to invest in a commercial grade espresso machine. A commercial grade espresso machine will not only churn out espressos with record speed to handle the large influx of customers, but you’ll also get the best espressos that can only come from such a machine. Once word gets out that your store is offering a great and consistent cup of espresso, you will have customers beating down your door. If you don’t believe me just take a look the growth chart of Starbucks stores across the country, although..they grew a bit too fast and had to close a few of their stores recently.

How To Compete

Coffee shops have quickly become the in thing. Places like Starbucks, McDonalds and Dunkin Donuts all offer a high priced, high quality coffee, and many are now also offering espressos. The only way to compete with these big named places, however, is by offering your espressos made from commercial grade espresso machines, although you may have to start out by offering them much cheaper than these big name competitors. You will be able to afford to offer them cheaper when you start pumping out espresso after espresso with your commercial grade espresso machine. Most commercial grade machines are ultra powered so they can make espressos faster and because your overhead is likely lower than the big named places, you can offer them cheaper. If customers find out you offer a equal or superior product at a much lower price they will convert to your brand in no time and word will quickly spread about your great espresso.

Advertising

Once you get a commercial grade espresso machine, and start churning out espresso after espresso you will need to make sure you advertise heavily that your store is offering great espressos at a lower cost than your competitors. America is crazy about its caffeine and you’ll likely have customers lining up just to get their caffeine fix. When they see how fast you can make espressos, and how good they are, when they are made from a commercial grade espresso machine, the customers will flock to your establishment like you wouldn’t believe.

Increase Your Business

It’s a proven fact that once you have a commercial grade machine you can expect an influx of customers to your business. Most coffee shops are busy all of the time. Many have created an environment for people to come and relax. Many shops now offer free internet access and may offer books for sale or have magazines and newspapers available for their customers to read. Remember, the longer they stay, the more espressos they will drink and the more money you will make. So get on the ball and purchase a commercial espresso machine for your establishment and start increasing your sales today.

By: D Martin

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